About Marc Jacobs

Explore the history of Marc Jacobs, the New York founded brand built on playful defiance, culture-defining creativity and fearless self-expression.

Spring 2025
Campaign

Starring Anok Yai and Emily Ratajkowski, the Spring 2025 campaign introduces The House of Marc, a celebration of Marc Jacobs’ signature joy and playful approach to luxury and sophistication.

Embracing Marc’s uniquely distinct sensibilities- elevating the everyday, the extraordinary and the irreverent- this campaign underscores luxurious materials, bold proportions and unexpected silhouettes, marking a new era of design at Marc Jacobs.

Showcasing innovative new products (The Chain Sack, The Beauty Bag, The Nano Tote Crossbody) and signature brand staples (The Tote Bag, The Sack Bag, The Snapshot, The Mini Bag), the Spring 2025 campaign highlights new fabrications, silhouettes straight from the runway and bold debut styles that define this unique collection.